May 9, 2019


Everyone knows weddings can be very expensive, and there are lots of things purchased for your wedding day that won't be used again. One of those things are the outfits for junior members of a bridal party. Kid's grow so fast and it's unlikely they'll get much wear out of their flower girl and page boy outfits after the big day, plus designer outfits for children are pricey! That's where Small Smarts comes in. It's a designer rental boutique for kids.


Owner Helen Warden explains where the idea came from and what it's all about!


"I worked as a fashion buyer in women’s clothing for several years. I took a career break to have children and am now a mother of 3 boys aged 5, 4 and 1. Seeing how many clothes they go through as they grow sparked an interest in sustainable fashion, particularly for children. Globally, the fashion industry is the second largest polluting industry after the oil and gas industry!
The idea for Small Smarts was born when my sons were page boys in my own wedding. It occurred to me that formal events for children are likely to be a big contributor to the textile waste problem. Hiring clothing, rather than buying is one of the simplest ways to reduce resources and wastage associated with garment production. To me, it makes perfect sense to hire out high quality garments for kids, especially for one off occasions such as weddings.
The result is Small Smarts, a designer wear rental boutique for kids – offering a unique collection of Australian and international designer brands (we stock Tutu du Monde, Dollcake, David Charles, Paul Smith Junior and JCrew and will continue to broaden the range) for hire from our online store. A one stop shop of head to toe clothing and coordinating accessories and a modern jaunty take on occasion wear for kids. An item can be hired for 4 or 8 days in a few easy steps and delivered anywhere in Australia. We also offer a Try On Service and extensive size charts are detailed for each item so customers can be confident in the size and fit. A postage paid return satchel is included, we look after the dry cleaning and we understand kids can get a bit messy sometimes! Better for your pocket and the environment!
In terms of weddings, I believe that the style of weddings are becoming much more diverse. Modern brides are breaking with tradition and reinterpreting the traditional wedding dress into something more modern and fluid, however there are not so many options when it comes to dressing kids in the wedding party. I aim to deliver some modern options within children’s wedding attire. To bring them in line with the modern day bride with looks that are unique, vibrant and directional – celebrating the spirit of children with outfits that speak the quirky personalities of the children involved. The comfort of the clothing is also a priority. Kids unlikely to cooperate if they are uncomfortable in their clothing, so we only choose high quality tailoring and fabrication for optimum comfort.
We understand that planning a wedding can be insanely stressful and the pressure to have every detail perfect is real! So we hope to be able to take the pressure off a bit when it comes to dressing the little people."



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